Top 5 Beauty Retail Apps on Android in Saudi Arabia, Q1 2022

In Q1 2022, the top 5 beauty retail apps on the Android platform in Saudi Arabia showcased varied performance trends in terms of downloads and active users. Here’s a closer look at how each app fared during this period.

Nice One | نايس ون experienced significant fluctuations in weekly downloads, with a notable peak of approximately 17.7K downloads in the week of February 21. The app's active users also saw a sharp increase, reaching around 34.6K in the same week. Despite these spikes, the weekly downloads and active users settled to around 6.9K and 27K, respectively, by the end of March.

Sephora KSA: Beauty & Makeup maintained a relatively stable download rate throughout the first quarter, with weekly downloads ranging between 1.5K to 2.7K. Active users followed a similar trend, peaking at about 3.3K in mid-February and ending the quarter at approximately 2.6K.

For همسة ألماس, the app saw varying download rates throughout Q1 2022. Weekly downloads peaked at around 5.9K in mid-March, though there were weeks with much lower numbers, such as 739 downloads in late January.

Bath&BodyWorks displayed a downward trend in weekly downloads during the earlier part of the quarter, with numbers falling from 4.4K in late December to 738 in late January. However, there was a recovery towards the end of the quarter, with downloads reaching 2.5K in the final week of March. Active users showed a similar pattern, peaking at around 14.2K in early January and stabilizing at about 11.5K by the end of March.

Lastly, Golden Scent قولدن سنت maintained a consistent download rate, typically ranging between 700 and 1.2K downloads per week. Active users also remained relatively stable, fluctuating between 2.2K and 3.4K throughout the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.